News & articles
Explore the latest from our portfolio companies, news from the Vendep team, and practical SaaS insights we’ve shared along the way.
Hand-picked reads
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How to build a Series A compatible cap table?
This article outlines the common cap table mistakes founders make, what investors look for, and how ownership typically evolves from pre-seed to Series A.
From local to global: A strategic expansion guide for SaaS founders
How to get the most out of your next board meeting
From local to global: A strategic expansion guide for SaaS founders
This guide explores the timing, trade-offs, and strategic choices involved in going beyond your home turf.
Vendep co-leads Inven’s $12.75M Series A
The company will use the funding to double its headcount and expand across North America, building on its 700+ client base and 670% year-over-year growth.
Leadership team evolution from seed to scale with Kasper Hulthin
The co-founder of Podio and Peakon shares raw and practical insights from growing two startups to major acquisitions and the learnings that shaped each phase.
What we learned at this year’s Vendep Portfolio Retreat
At the Vendep Portfolio Retreat 2025, B2B SaaS founders came together to share lessons on scaling, AI, fundraising, and the reality of leading.
Nailing your first marketing hire in B2B SaaS
Making your first marketing hire in a B2B SaaS startup? Learn when to hire, what to look for, and how to avoid common pitfalls.
Vendep invests in hospitality CRM Bookboost
This investment solidifies Bookboost’s position as the go-to CRM and guest communication platform for hospitality brands looking to scale their digital strategies and enhance customer engagement.
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Vendep Capital invests in Behavix
The $2.5M seed funding, co-led with Superhero Capital with the participation of a host of notable industry leaders and angel investors, helps accelerate the behavioral data company’s growth on a global scale.
PatentRenewal.com: Revolutionising IP management for top innovators
PatentRenewal.com tackles a boring, costly pain point: freeing innovators from admin so they can focus on solving real problems.
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Eyeball joins the Vendep portfolio
Eyeball raised €5 million to expand its AI-powered scouting platform, already used by top clubs worldwide to discover the next generation of football talent.
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Vendep Capital announces €1.75M investment in the Danish B2B spend management solution Mazepay
Mazepay’s solution is designed to streamline B2B financial transactions, providing a seamless and automated experience for enterprises dealing with long-tail spend issues.
Vendep Capital invests in Cluby
The restaurant loyalty app has raised €2.9 million in seed funding to accelerate its growth both in Finland and internationally.
Agileday: Driving peak performance for professional services companies
Inspired by their own leadership journey, Jaakko and Mikko built Agileday to give professional services teams the tools and connection they once wished they had.
Claimlane secures €1.8M seed funding from Vendep Capital to expand across Europe
The end-to-end platform streamlines the returns and claims process for retailers and brands
Key factors behind RELEX's success with Johanna Småros
How a small Finnish startup with a PhD founder team bootstrapped its way into global retail giants and kept growing for 66 consecutive quarters.
The first-ever Vendep Portfolio Retreat fostered networking and knowledge-sharing
Held at the historic Hirvihaara manor in Mäntsälä, Finland, the 24-hour event focused on fostering collaboration and peer-to-peer learning amongst the founders and key people in our portfolio companies.
HappySignals raises €12M in Series B
The round was led by Mandatum Asset Management and with participation from existing investors Nauta and Vendep Capital.
Scaling a global sales organization from 0 to 150+m€ ARR with Lars Nordwall
Lars emphasizes building repeatable, capital-efficient sales engines over aggressive headcount or premature U.S. expansion.
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To VC or not to VC?
VC funding isn’t for everyone – it’s a high-stakes path for outliers chasing $1B outcomes. Artis wrote down what it really takes to make the math work.
Trustmary: Revolutionizing how businesses establish trust online
How a simple idea about customer reviews turned into a global SaaS platform used in over 170 countries.
Tiugo Technologies Acquires Uploadcare
The acquisition marks Vendep Capital’s second exit to PSG and third exit to a large US private equity fund.
Vendep B2B SaaS predictions for 2024
We are not able to predict the future, but we have identified some trends that may significantly impact the B2B SaaS space.
Pitfalls of early product-led growth motion
Gaining early success with PLG will bring a host of issues that founders need to be aware of and mitigate.
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Building blocks for early product-led growth motion
After watching how Trustmary built their own PLG model, we discovered some solid building blocks for the process that other founders could use.
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HappySignals: In service design, the end user's feedback must change things
HappySignals was born when Sami Kallio saw how little IT teams understood their end users’ feelings – and set out to redesign services so employee experience truly drives change.
Vendep Capital welcomes a new Platform & Marketing Manager
Taru’s versatile B2B SaaS expertise will help strengthen Vendep Capital’s support for portfolio companies and fortify its position as an attractive investor for promising B2B software startups.
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Vendep Capital joins Latvian Startup Association Startin.LV
Startin.LV is a perfect platform for us to make the magic happen with the Latvian SaaS companies.
Vendep announces new portfolio company: Hopsworks reports record growth and raises $6.5M
Proceeds from the financing round will be used to expand the company's commercial operations and footprint, particularly in the US market, as well as to further expand its technological lead.
Agileday joins Vendep portfolio
Agileday aims to create work life people deserve by developing a powerful operating platform for professional service firms.
Hostaway Announces $175 Million Strategic Growth Investment Led By PSG
The funding represents the largest in the sector to date and was led by PSG, a leading growth equity firm partnering with software and technology-enabled services companies to help accelerate their growth.
Syncle: A company where people can be people
Syncle's story is one of technology meeting empathy, as Nora and Sergey set out to connect retailers with product videos while keeping people at the heart of it all.
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AlphaSense Announced a $100 Million Investment and the Launch of New AI Capabilities
The first unicorn from our portfolio has announced a $100 million extension to their Series D financing round, led by CapitalG, Alphabet’s independent growth fund, and existing investors, including Goldman Sachs and Viking Global.
PatentRenewal.com receives €2M funding from Vendep Capital
The company is already one of the market leaders in the Nordics when it comes to renewing patents, and with the help of the investment they aim to continue their journey in expanding in the IP industry.
kicker.cloud joins Vendep portfolio
kicker.cloud has secured a €700k pre-seed round co-led by Vendep Capital and Crowberry Capital, with the support of angel investor Kristo Ovaska (co-founder of Smartly.io).
Happeo: What Perttu Ojansuu has learned from growing a team from Seed to series B
From a cloud consulting spin-off to a fast-growing intranet platform, Perttu Ojansuu’s journey with Happeo shows the power of the right hires at the right time.
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Vendep Capital welcomes Danish Woomio to the portfolio
The Danish software comet Woomio helps businesses bring measurable influencer campaigns to life - and they do it with success.
myPlane: Place value in your personal connections
Drawing on decades of travel, aviation, and tech expertise, myPlane’s founders turned a slow, manual process into a global platform for charter flight bookings.
How to build a Series A compatible cap table?
This article outlines the common cap table mistakes founders make, what investors look for, and how ownership typically evolves from pre-seed to Series A.
Vendep Capital appoints Investment Analyst
Vendep Capital welcomes a new team member, Samuli Aheristo to strengthen our team’s analytical capability as an Investment Analyst.
How to get the most out of your next board meeting
As a founder or CEO, it’s up to you to make your board meetings count, and the real prep starts long before the meeting begins.
Leadfeeder's Pekka Koskinen's three pieces of advice for SaaS founders
Before intent data became a buzzword, Pekka Koskinen and the Leadfeeder team were quietly building the tool B2B salespeople actually needed.
Echobot and Leadfeeder's €180 Million Merger
Great Hill Partners also commits an additional €50 million to fund future acquisitions.
AlphaSense becomes Vendep Capital’s first unicorn raising $225 Million
The valuation increase is commensurate with AlphaSense's rapid and sustained growth and follows the achievement of key revenue and product milestones; notably, ARR now exceeds $100 million.
Happeo raises US$26 million
Happeo, the intranet platform for fast-moving companies, has raised US$26 million in a Series B funding round led by Endeit Capital, Smartfin and Evli Growth Partners.
Got a “No” from a VC?
A “no” from a VC can feel personal, especially if it’s the one you were sure would say yes. The key to move forward is knowing why – and what to do next.
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Vendep Capital makes first investment in Sweden and first investment in B2B marketplace in Finland
Vendep’s third EUR 70M fund has already invested in three companies that are revolutionizing markets, for which the investment by a SaaS expert brings significant added value.
My Telescope raises €2.5M
My Telescope uses Share of Search analytics to measure and predict the long-term impact of market trends, brand strength, and campaign effectiveness in almost real-time.
Videoly closes €6 million series A funding
The market-leading product video management solution is used by over 400 online retailers and brands globally, including Stadium, Bauhaus and Gigantti, reaching millions of consumers every month.
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Vendep Capital closes Fund III at EUR 70M target size
With the track records of its earlier funds, Vendep Capital has established itself as the early-stage B2B SaaS specialist investor.
AlphaSense raises $180M in Series C
AlphaSense's technology leverages AI and NLP to extract relevant insights from an extensive universe of public and private content, including over 10,000 premium business sources.
AlphaSense raises $180M in Series C
The funding round was led by Viking Global Investors and the Growth Equity business within Goldman Sachs Asset Management, joined by Morgan Stanley, Citi, Bank of America, Barclays, Wells Fargo Strategic Capital, Cowen Inc., and AllianceBernstein, as well as existing investors.
Trustmary Announces $2.2 Million unding
”We are happy to have Vendep join our journey. Their involvement and investment motivates our entire team to perform at an even higher level going forward.”
Vendep Capital launches third specialist fund to back B2B SaaS startups in the Nordics and Baltics
Excellent performance of the earlier funds and specialization in SaaS convinced almost all the existing institutional limited partners as well as number of new investors to join this first close.