We go all in on the teams we believe in
As former founders and operators, we know it takes more than capital. We invest early and bring hands-on support when it matters most.
Backing founders beyond the term sheet
Every company is different, but the challenges are familiar. We help founders navigate the key building blocks of early-stage SaaS: from funding and hiring to scaling GTM.
Business model & strategy
We don’t bring templates or fixed models. But if there’s a need, we’re ready to dig in. From metrics to pricing and strategy, we support founders in shaping SaaS businesses that scale – on their terms.
Funding
When it’s time to raise your next round, we help shape the story, plan the process, and open doors. Our SaaS network runs deep, and our portfolio is a signal VCs trust.
Team development
We support founders in thinking through who to hire, when to hire, and how to scale leadership, especially across the GTM function. It’s about building the team you’ll scale with.
Go-to-market
We help founders navigate new markets and GTM motions with strategic input based on experience and pattern recognition. We’re there to help clarify direction, not to steer the wheel.
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The platform behind your next stage of growth
Our platform connects you with a curated group of B2B SaaS founders and operators through peer sessions, Slack, and learning events. It’s designed for both you and your team and always opt-in.
Community
When everyone around you is building a SaaS company, you get straight to the real conversations. Frameworks, hard lessons, and honest advice from people who’ve been through it.
Networking
Whether you're hiring, fundraising or just looking for a second opinion, we make the right introductions at the right time. It's all curated for people scaling B2B SaaS.
Learning
We run well-thought sessions with experts, operators and peers who understand B2B SaaS. Whether you're a founder or scaling a function, the topics are practical, relevant and open to your questions.
Annual Vendep portfolio retreat
Once a year, we bring together founders and people in the leadership teams from across our portfolio for a few days of relaxed learning, honest conversations and quality time together. It’s a low-pressure setting where ideas flow, experiences are shared and real connections are made with others building in B2B SaaS.
Why founders choose us
Follow-on capital, strong investor networks, and a partner that shows up when it counts. Everything we do after the investment is focused on helping founders succeed, and they will be the first to tell you. Our portfolio is our best reference.
Lessons from the field
Our founders share where their ideas came from, how the journey started, and what they’ve learned along the way — the wins, the stumbles, and the stuff they wish they’d known earlier.
Happeo: What Perttu Ojansuu has learned from growing a team from Seed to series B
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Syncle: A company where people can be people
Agileday: Driving peak performance for professional services companies
PatentRenewal.com: Revolutionising IP management for top innovators
FAQs
Find answers to your questions about our investment strategy and process.
It usually starts with a pitch deck or a quick chat with someone from our investment team — just enough for us to understand what you’re building and what the funding round looks like.
If it’s a fit, you’ll meet one of us for a deeper dive. From there, if we’re excited, you’ll pitch to the full team so everyone gets to see the potential.
After that, we decide to move forward or follow up with a few focused questions. If things look good, we’ll do a quick customer reference check and go into due diligence and term sheet discussions.
We invest from pre-seed to Series A, but our sweet spot is seed stage. That’s usually when we can be the most helpful too — right as you’re getting serious about go-to-market and scaling.
There’s no single formula, but we tend to back teams that are deeply driven to change how something works, not just build a better version of what already exists. We often see two or more co-founders, a strong mix of product and commercial thinking, and early signs that they care more about finding real product-market fit than chasing short-term growth.
We typically lead the round with a ticket between €100K and €3M.
Yes – either you’re based in the Nordics or Baltics, or your founding team comes from the region.
Think you’re onto something?
If you’re a B2B SaaS founder from the Nordics or Baltics with early traction and a big vision, send us your deck! We review every pitch ourselves.