The successful financing round, led by Alfvén & Didrikson, alongside previous investors Vendep Capital, Reaktor and Kim Väisänen, will support Videoly’s continuing growth in Europe and North America.
“The consumer shift to digital is here to stay, so online shoppers need to be able to see how a product looks, works and moves, all from the comfort of their own homes. Videos bring products to life in a way that still images and product descriptions alone cannot, replicating the in-store experience online and increasing e-commerce sales,” says Videoly’s CEO and co-founder, Nora Huovila.
Videoly searches YouTube for high-quality product videos and automatically embeds them in online stores’ product pages, giving consumers the rich information they need to make informed purchasing decisions. Videoly aims to become the world’s leading product video platform, connecting online retailers, brands and content creators.
Unique work culture is a competitive advantage in North America
Videoly was founded with a unique goal – to create a successful technology company through a work culture based on supporting employees’ wellbeing.
"I've always wanted to prove that a thriving growth company can be built on human values. Our employees’ wellbeing is a priority for us. Indeed, nurturing it leads to better business results,” explains Huovila.
Videoly plans to double its team size in the Helsinki and Toronto areas over the coming months. Applicants have been intrigued and attracted by Videoly’s empathetic values.
“To international talent, our story is an appealing one. Flexibility, empathy, and an emotionally intelligent leadership differentiate us from the consuming work culture of North America. Videoly's continued growth and recent funding are great indications that you can flourish with this approach," says Huovila.
MORE INFORMATION
Nora Huovila
Co-founder & CEO, Videoly
+358 40 843 0559
nora@videoly.co
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