Vendep Capital makes first investment in Sweden and first investment in B2B marketplace in Finland

Three very promising seed-stage SaaS companies, one in Sweden and two in Finland, have started their journey with Vendep Capital. “With our third fund, we are expanding our investments both geographically and also covering early seed. Additionally, we are now investing also in SaaS enabled B2B marketplaces, first one being myPlane,“ notes Sakari Pihlava, General Partner of Vendep.

Vendep’s third EUR 70M fund has already invested in three companies that are revolutionizing markets, for which the investment by a SaaS expert brings significant added value. Three very promising seed-stage SaaS companies, one in Sweden and two in Finland, have started their journey with Vendep Capital.

The Swedish company My Telescope brings a revolution  to marketing analytics with their Share of Search based SaaS solution that discovers, measures and predicts market trends, brand strength, and marketing campaign effectiveness in near real time.

“The brainstorming sessions with Jupe Arala and Sami Ahvenniemi’s commitment to actively help us have been of great value. Sami’s knowledge of the market and his connections in the U.S. are making  our market entry easier,” says My Telescope’s CSO Frederique Pirenne.

Even before the product was finalized, Vendep recognized the huge potential of myPlane. myPlane is a much in demand, first-in-the-world, digital marketplace for enquiring, selling, and managing charter flights. The service connects the demand for both airlines to utilize excess capacity and travel agencies to find available charter planes for their clients.

The co-founder Juuso Klemola comments on the joint venture:“Vendep’s good reputation, strong knowledge in the SaaS business and the support we got, made us believe in the launch. It has been easy to discuss things and they always listen to what we have to say.”

Trustmary is the first investment from our new fund. Trustmary launched its first SaaS product in the Autumn of 2020 and is now quickly growing to become a leading testimonial marketing platform.

‍