Vendep Capital invests in early-stage SaaS companies in the Nordics and Baltics. To drive the development of SaaS business in the region, Vendep Capital aims to facilitate interaction between the portfolio companies and everyone in the SaaS ecosystem. The company announced that Janiina Kauppinen has joined the Vendep Capital team as Platform and Marketing Director.

In this role, Janiina will be responsible for all marketing initiatives, communications and public relations for the organization, as well as the development of Vendep Capital’s Platform services.

— We are excited to welcome Janiina to the Vendep team, said Jupe Arala, General Partner: — The combination of her strategic marketing and start-up experience and expertise in service and platform development will allow us to further support our portfolio companies and create value for our investors.

Janiina comes to Vendep Capital with 15 years of experience in marketing and communications. Previously, she has been inter alia a CMO and co-founder on the SaaS startup field. Most recently, Janiina worked at JCDecaux Finland as the Head of Customer Dialogue where she led planning, development and execution of marketing and communications and the development for digital service channels.

— I’m both delighted and proud to be presented with the opportunity to join the Vendep team. The role represents a challenge that I am greatly looking forward to and comes at a great time for the launch of our third fund, Janiina said.

All future marketing and media inquiries may be directed to Janiina Kauppinen at janiina@vendep.com