Vendep Capital appoints a new team member, Taru Wahlroos, to build and strengthen the VC Platform and drive marketing activities.

Vendep Capital is excited to announce the appointment of Taru Wahlroos as the new Platform & Marketing Manager. Taru’s versatile B2B SaaS expertise will help strengthen Vendep Capital’s support for portfolio companies and fortify its position as an attractive investor for promising B2B software startups.

Taru came to Vendep from the marketing technology startup Boksi, where she established the marketing function and led various projects from brand renewal to HubSpot implementation. Before that, she spent four years in the marketing team of the retail optimization technology scale-up RELEX Solutions, leading the digital and brand teams and witnessing what exponential growth means in practice. Her diverse skill set covers digital marketing, marketing analytics, social media, branding, graphic design, events, and more.

Taru will support Vendep Capital’s portfolio companies and drive marketing activities in her new role. “Taru’s operational experience in growth companies aligns perfectly to steer our platform activities, aiding entrepreneurs in informed decisions and quicker, meaningful peer connections”, says Sakari Pihlava, General Partner at Vendep Capital.

“Joining the skilled team at Vendep Capital is a fantastic opportunity for me. I am eager to support the exceptional startups within the portfolio, get to know the people behind them, and explore the startup ecosystem in the Nordics and Baltics from a completely new angle”, sums Taru.

ABOUT VENDEP CAPITAL

Vendep Capital is a B2B SaaS specialist VC operating in the Nordics and Baltics. We invest in the best early-stage software entrepreneurs. Our brilliant founders leverage Vendep’s extensive SaaS expertise and global networks to expedite growth of their business.