Taru Wahlroos

Taru stumbled into B2B SaaS through a bit of luck, but she hasn’t looked back ever since. She spent four years in the marketing team at RELEX Solutions, a retail optimization software company, in various roles, seeing what life is like in a scale-up that is growing exponentially. After that, she moved on to the marketing technology startup Boksi to start the marketing function from scratch. She has broad experience in B2B SaaS marketing, including digital channels, branding, HubSpot and other marketing tech, events, sales enablement and content.

Beyond work, she enjoys challenging herself by lifting heavy weights and learning new skills at the local CrossFit gym.