Vendep Startup Fund has made an investment in VividWorks, a company providing home furnishings manufacturers, retailers, and interior designers with online 3D product configuration, interior design and visualization technology. Based in Helsinki, Finland, VividWorks has a global client base and runs offices in three continents. Other investors include state-owned financing company Finnvera and a group of private investors.
VividWorks’ web-based 3D visualization and sales management tools are designed to expand furniture manufacturers’ product visibility and make the retailers’ sales process easier and increase profits. Buying habits are evolving; customers want to evaluate options, visualize and trust a product prior to committing to a purchase. VividWorks offers a global, industry proven, cloud-based, online sales solution integrated with social media where 3D product configuration is combined seamlessly with augmented reality and interior planning features. Among VividWorks’ customers are major European, US and Asian manufacturers and retailers, such as Ekornes and La-Z-Boy.
“Our innovative, cost-effective and fully customizable tools have proved to be the ideal solution for several major customers worldwide, and we have already managed to secure a firm foothold for example in the US market. The funding we have received from Vendep Startup Fund and other investors will help us further strengthen our position in these vital markets,” says Miska Visuri, CEO of VividWorks.
“VividWorks is an exciting company introducing a technology that is traditionally used mainly in small scale projects to the big markets. The team behind the technology possesses unique skills and a solid background in Web3D and how to utilize that in commercial solutions. More than 2/3 of VividWorks’ turnover already comes from international markets, and the company is actively looking for growth especially in the US,” says Jupe Arala, Senior Partner at Vendep.
Vendep Startup Fund in briefVendep Startup fund invests in startups building web-based and mobile services and aiming for strong international growth. Founded in September 2013, the EUR 5 million capital in the fund has been raised from Finnish private investors and Veraventure (a subsidiary of state-owned financing company Finnvera). The fund may make investments alone or as part of a syndicate. The maximum size of an investment in a single company is EUR 500,000. www.vendep.com
VividWorks in briefVividWorks offers an industrial grade, online 3D design-to-purchase platform that enables real time visual verification of any interior content – at any time, and enables customers to make a purchase within minutes. VividWorks specializes in bringing usability for sales solutions with an intuitive user experience, combining Augmented Reality seamlessly with 3D and real-time back-office, e-commerce and ERP integration. VividWorks has a global customer base with offices in Finland, USA, Denmark, Singapore and Japan. www.vividworks.com
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