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Vendep's Portfolio Company Engajer Announces Integration With Sugarcrm

engajer, a company providing businesses with an interactive sales tool, has announced an integration with SugarCRM, the world’s fastest-growing customer relationship management (CRM) company.

Based in Mountain View, California engajer (formerly known as v-Pitch) has developed a revolutionary product providing companies with an ultimate engagement tool for both B2B and B2C target audiences. engajer provides a rich video interactive presentation where the recipients can choose what they want to learn about. Furthermore, engajer enables businesses to digitize, distribute and analyze their “best-foot-forward” sales pitch. Tracking begins from the moment an email is sent and analyzed in real-time to expose how potential leads have engaged the sales or promotional message. With that data, the software is able to rank potential customers, so the sales team can prioritize their time to close more deals.

More information on engajer and the technology integration can be found at

“We are very excited about the engajer / SugarCRM integration. Now salespeople who use SugarCRM can quickly import their leads into engajer with a click of a button. We have plans to deepen this integration, in order to add value to all of our, as well as all of SugarCRM’s customers,” said Michael Castellano, CEO and founder of engajer.

“By leveraging the engajer and SugarCRM integration, users can break through the always-increasing corporate walls to successfully entice hard-to-reach contacts, customers and ultimately consumers to focus on their message and offering,” said, Clint Oram, CTO, VP of product strategy and co-founder of SugarCRM. “The integration will help our mutual customers improve productivity, and we are looking forward to seeing them achieve positive results.”

“The integration opens up huge new markets for engajer, as it enables engajer to reach SugarCRM’s over 7000 existing customers, in addition to their already solid customer base. We are confident that the integration boosts engajer’s profitable growth and helps it attract the interest of venture capital investors. Vendep continues to work closely with engajer to further strengthen their technical platform,” says Jupe Arala, Head of Vendep’s Silicon Valley office.

Further information:
Michael Castellano, Founder and CEO, engajer Inc., +1 (408) 916 7201,
Jupe Arala, Senior Partner, Vendep Oy, +1 (415) 413 6580,

About engajer
engajer is a Silicon Valley company that has developed a revolutionary product providing companies with the ultimate communication tool for B2B and B2C target audiences. engajer creates a deep engagement between any product, service or idea and its potential customer. By utilizing professionally produced interactive video and industry-leading qualifying analytics, engajer delivers deeply engaging messages that stimulate the audience to literally self-target a company’s sales message directly toward their own specific area of interest. Based on the perspective customers interaction with engajer, sales people now know in real-time who is ready to

About SugarCRM
SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

About Vendep
Vendep is a start-up accelerator with a unique business model. Vendep works together with entrepreneurs to transform promising business ideas that require substantial software development into commercial successes. Our strategy is to acquire a shareholding especially in start-up companies with business ideas that we believe can be transformed into real innovations. Vendep was established in 2002 and has invested its expertise in over 30 associated companies that develop and offer targeted internet and mobile services for both consumers and enterprises. Vendep has offices in Helsinki, Finland and Silicon Valley.

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