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Finnish Online Customer Survey Platform Surveypal Secures $1M Extended Seed Investment for Expansion into North America

Already a leading online survey platform in Europe, Surveypal announced today that it has received a $1 million extended seed investment from leading European investors, Vendep Startup Fund, Finnvera Venture Capital, with participation of 500 Startups investor Ari Korhonen. Launched in 2011 Surveypal has grown exponentially and today serves over 600 enterprise customers including IKEA, Deloitte, Roche, Reader’s Digest and PwC among others. The funding will fuel investments in sales and marketing for accelerated growth in North America.

Unlike traditional survey tools with low response rates and limited visibility into customers' feedback history, Surveypal offers companies an affordable way to capture and report real-time insights and make data-driven decisions. By leveraging online surveys at different phases of a customer lifecycle—across all devices and platforms—Surveypal boosts response rates an average of 60 % and allows companies to track how they are doing with customers in real-time. In addition, companies can act continuously on that feedback—ultimately improving the customer experience.

"Enterprises are frustrated with traditional online surveys that are not optimized for mobile devices with little to no visibility into customers' feedback history," said Samuli Zetterberg, CEO and Founder, Surveypal. "Surveypal has enjoyed tremendous success in Europe, and we look forward to expanding into North America with an elegant online survey solution that is mobile and cross-device optimized with automated feedback synched to companies' existing CRM systems and processes.”

“Unlike first-generation feedback tools, Surveypal provides us clear visibility into how we are doing with customers," said Tina Suomela, Marketing Research Manager, Reader’s Digest Association. "Surveypal's dashboard is intuitive, and saves us time in creating a professional looking survey."

Companies looking to be among the first to see how to boost customer engagement can sign-up for free for Surveypal's online platform now at

Further information
Ilkka Kaikuvuo, COO, Founder, Surveypal,, +358 40 524 8960 
Jupe Arala, Senior Partner, Vendep, +358 40 5649730,

About Surveypal
Surveypal is the leading online customer survey platform, making it easier and more affordable to capture real-time customer, market and employee insights and turn their voices into action. Founded in 2011, more than 12 million survey responses have been automated from its online platform. Surveypal recently opened its U.S. headquarters in San Francisco.

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