Robust North, a startup providing mobile marketing tools using augmented reality, has received funding from Vigo accelerator Vendep, Tekes, and Finnish private investors. The funds will be used for business development and internationalization plans. The company’s main product Arilyn is a location based platform that enables virtual marketing campaigns and live content for mobile devices.
Consumers activate the virtual campaign or content by opening the application on their smartphone or tablet and pointing at the icon on an advertisement, book or cd cover or any other media. Since the solution utilizes location information, advertisements at different locations, e.g. bus stops can be programmed to show different content.
One of the most recent marketing campaigns utilizing Robust North’s Arilyn tool is the popular Finnish teen TV show #lovemilla. Other customers include musician and songwriter Samuli Putro, ticket sales company Tiketti, film distributor SF Film, and Svenska Teatern theater. In addition, Robust North is the official technology partner of Santa Claus Finland and cooperates with Arcada University of Applied Sciences.
"Augmented reality is said to be the next big thing in mass media. Arilyn caters to consumers’ need for more personal and memorable marketing and entertainment experiences. Companies, media agencies, and other content producers benefit from Arilyn’s easy to use and cost effective tools for getting their message through to consumers. For example, SF Film and film producer It’s Alive Films are using Arilyn in the marketing campaign of the teen movie LoveMilla, premiering on February 6th. As part of the campaign, today’s Metro newspaper in Helsinki has a supplement with elements activating augmented reality content about the film on every page. The funds we received from investors will be used to further develop the Arilyn platform and launch our internationalization plans,” says Emmi Jouslehto, founder and CEO of Robust North.
”Robust North offers its clients new and innovative ways to make their marketing campaigns more exciting and measure their impact. I am convinced that the team’s strong experience in IT services and the deployment of new technologies gives their Arilyn platform excellent chances for international success,” Vendep’s CEO Sakari Pihlava says.
Emmi Jouslehto, CEO, Robust North, +358 44 971 9919, firstname.lastname@example.org
Sakari Pihlava, CEO, Vendep, +358 40 771 3941, email@example.com
Robust North in brief
Robust North is a Finnish startup making mobile marketing tools using augmented reality. We provide B2B customers with a powerful platform for mobile marketing and entertainment. www.robustnorth.fi, www.arilyn.fi.
Vendep in brief
Vendep is a startup accelerator and a seed investor. We provide startups with hands-on experience in innovative web-based services to achieve rapid growth and success internationally. Together with the entrepreneurs we develop business models for products and services, acquire new customers and raise funding during an acceleration period of 6 to 24 months. Our portfolio consists of companies both in Finland and in Silicon Valley. www.vendep.com.
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